glued cardboard, laminated microcorrugated cardboard, bookbinding cardboard using all types after printing - flat and three-dimensional gilding embossing, lamination with glossy and matte film, the use of continuous and selective UV varnishing, including special decorating varnishes, glitter application. In the manufacture of POS products, it is possible to use a combination of various materials in one design - cardboard, corrugated cardboard, plastic. In the printing design of promotional products, in addition to traditional offset and screen printing, it is possible to use, together with our partners, digital printing with UV inks directly on the working material itself, followed by milling and cutting on milling and cutting plotters.
What is POS-materials?
In simple words, POS - materials - this is all the promotional products that are located near the places where the product is sold and should attract to buy this particular product, and not some other. There are different types of such materials with interesting names that it is not clear who uses and obviously they are not exactly invented by Slovenian sellers, but still we will try to figure out what they mean, and so:
Shelftalkers are one of the types of POS-materials, from the English "speaking shelf", attached to the shelves of the product, placed where the product is laid out, attracts the attention of the buyer, is the so-called pointer. Shelftalkers can be huge, in which case the shelf where the goods are placed is visible from afar.
Wobbler - is placed, like a shelf talker, directly on the shelf where the product is sold, consists of an elongated flexible leg with Velcro, which is glued to the shelf, and at the other end is an advertisement for the product that is placed on this sock.
Dispenser - an advertising mini-board with a voluminous pocket for information materials (leaflets, business cards, etc.). The dispenser is made by laminating the liner onto thick cardboard from the front and/or back side. The dispenser is cut in such a way that the pocket serves as a foot for the dispenser by turning over.
Blister - a mini-dispenser designed for all sorts of little things - chewing gum, bouillon cubes and other things. Leaflet-holder - a standard cardboard box or a stand of an original design with pockets for booklets. Pockets are most often made of transparent plastic - acrylic or polystyrene.
Mobile (dengler) - suspended, usually three-dimensional, structure attached to the ceiling on a fishing line. Often has holes for additional pendants on hooks.
Fake (jumbi) - an enlarged copy of the packaging of products with the exact preservation of design and proportions. It is placed in showcases, on the floor or on shelves above the goods.
Outdoor panel (panel-bracket) - a kind of POS-materials, attached to the outside of the building directly near the entrance to the store. It may look like a light sign.
Illuminated sign - design with backlight. The brightest and most beautiful POS material. There are various configurations, suspended and floor. They differ in the system of light supply - "backlits" (backlight) and edge-lit displays.
A show card is a hard poster made of thick cardboard, which contains information about the product, sometimes instructions for its use. It does not have any additional pockets.
Pavement sign - a type of POS-materials, a remote floor structure, installed directly in front of the entrance to the point of sale. Most often - bilateral. Pillars at the entrance to the cafe play the role of remote menus.
We especially note the use of high-precision laser cutting of the material. A new innovative direction that the company has been developing since 2006 is the production of metallized cardboard (including holographic) with its subsequent use in the production of POS and packaging. The use of modern offset printing technology (UV and hybrid inks) makes it possible to achieve excellent print quality, both on metallized cardboard and plastic. Our designers and constructors carry out the development of structural and graphic design of an advertising product, followed by the production of an original layout from real material.
The company's specialists have extensive experience in the development and production of advertising products for many well-known companies in Ukraine:
Hard floor posters made of laminated corrugated board, bookbinding board, a combination of PVC foam or foam board with a corrugated board leg.
